Mickey Ferrell is the kind of guy you want to have lunch with. He’s constantly coming up with good ideas for marketing and operations.
I recently spent some time learning about him and his company, HomePro Pest. The thing that really stuck with me was one of the methods his company uses to keep the attention of their “One-Time” customers – a newsletter.
Check out his interview and learn:
- How he comes up with content ideas for the newsletter.
- His top three social media tips for new/single operator pest control companies.
- His favorite sales and marketing books.
Recorded just hours before the College Football Championship, Mickey also shares his game prediction. For the record, we were both wrong.
#84 Small Flies and Shoddy Termite Control
#80 Forensic Entomology and Bot Flies
(Re-Broadcast) Best and Worst Exterminators – Celebrity Edition
#52 Boosting Your Company’s Value and Bryan’s Take on Natural Pesticides