#2 Mickey Ferrell Jr Interview

February 1, 2015 by Steve Jackson, A.C.E.

Mickey Ferrell is the kind of guy you want to have lunch with. He’s constantly coming up with good ideas for marketing and operations.

I recently spent some time learning about him and his company, HomePro Pest. The thing that really stuck with me was one of the methods his company uses to keep the attention of their “One-Time” customers – a newsletter.

Check out his interview and learn:

How he comes up with content ideas for the newsletter.
His top three social media tips for new/single operator pest control companies.
His favorite sales and marketing books.

Recorded just hours before the College Football Championship, Mickey also shares his game prediction. For the record, we were both wrong.

EP #185

The guys talk with Tony Gonzales with Scorpion Repel. Check out this amazing episode and check them out.

EP #183

With Jerry Schappert. We started the show talking about similarities between Scott and Jerry. Both guys are in similar in place. Jerry just bought a smaller company and is giving Scott and Bryan some ideas. One thing we learned don’t try to change everything up front. Ease them into your system. PCT talks about buying…

EP# 182

Bryan and Scott are back with a super fantastic show. Bryan gives a shout out to Target Specialty Products and Morgan Traylor. The guys talk about the new start up company and reveal it’s Scott that started his own company. You don’t want to miss one of these episodes because lots of wisdom and knowledge…

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Scott asks the question as a service tech should we be insulted when a customer has over the counter pest product in their garage. Bryan talks about how important in our business don’t just depend on chemical. Inspection is KEY oh and use our brains. Scott tells us a super long story about his refrigerator….