#2 Mickey Ferrell Jr Interview

February 1, 2015 by Steve Jackson, A.C.E.

Mickey Ferrell is the kind of guy you want to have lunch with. He’s constantly coming up with good ideas for marketing and operations.

I recently spent some time learning about him and his company, HomePro Pest. The thing that really stuck with me was one of the methods his company uses to keep the attention of their “One-Time” customers – a newsletter.

Check out his interview and learn:

How he comes up with content ideas for the newsletter.
His top three social media tips for new/single operator pest control companies.
His favorite sales and marketing books.

Recorded just hours before the College Football Championship, Mickey also shares his game prediction. For the record, we were both wrong.

EP #191

Scott opens the show with something that frustrates him in our industry. Scott and Bryan talk about losing a customer to another company but only to gain them back because their service was better. Bryan brings up having GPS tracking devices on your work trucks. Bryan shares a story about a bad bed bug job…

EP #190

Bryan and Scott start the new year with one of their favorite and greatest guest The Great Daniel Dye. Scott talks about his COVID-19 positive test. He has lost his taste and smell which sucks. Bryan picks Daniel’s brain about a bed bug issue with one of his accounts. Daniel tells us about the article…

EP #189

Bryan and Scott interview Rob Hardin of Rare Jingles. He has been in the pest industry for about 8 years. No Bugs in My Crib was his first Pest Jingle and then a passion was formed and so was Rare Jingles. He started his own company this year called NC Wildlife Experts. Check out this…

EP #188

The guys are back with another super awesome show. Bryan tells us about the day he wrangled a snake out of a customers house. Scott shares his brush with COVID-19. The guys share some stories about hard pest to take care of. Scott is dealing with a pesky apt complex.