Profiting From Your Competitors' Websites

For the latest edition of Webster Wednesday, Steve explains how to use the websites of your competition to grow your pest control business.

Step 1. Use a website analysis tool

The really good website analysis tools charge a monthly fee, but you can find a few of the premium ones that offer a free trail period.

has generated. Analysis tools can also tell you what search queries were used by viewers to discover the page.

Once you get signed up and registered with one of these tools, it’s just a matter of entering your and the competitions’ website addresses. Most tools allow room for five or more competitors.

Step 2. Analyze the Data

For sake of the podcast, let’s focus on posts that generate high page views by readers looking for information that is touched on, but not the centerpiece of the page. For example, let’s say you find a competitor webpage titled “The Differences Between Black and Brown Widows”. Let’s also say that within the article, the venom potency is briefly mentioned. During your research, you discover over half the readers of the post, found the page while searching for “Are Black or Brown Widows More Venomous”.

Knowing that a large number of people that visit your competitors page are looking for answers to black and brown widow venom questions, you can build a page specifically for that topic.

Step 3. Build a Better Alternative

Make a page titled “Black or Brown Widows – Which is More Venomous?”. Write a post that cites studies made by people with PHDs, link to a whitepaper or two that support your claims, use original photos that have never been posted to the internet. Basically, make a page that answers the question thoroughly. If you do a good job, Google will reward you.

How does a post about spider venom generate business?

Although you MAY pick up a customer or two that stumble upon your blog post, the real prize will be in the area of business rankings. When Google sees your website as a trusted and credible source, the search engine will be more likely to bump your website above your competitors.

Hope that helps!