Successful Pay-Per-Click campaigns are usually a lot more complicated than you’d think. This episode gives a few pointers on how to stretch your advertising dollars.
Here are a few things you should know:
- Pick Your Battles – There are plenty of good keywords and key phrases that will help you generate revenue. “Pest Control” and “Exterminator” aren’t the only search queries people use to find your services.
- Sales Funnels work wonderfully! – Gain customers one step at a time.
- Your “Call to Action” Should Be Clear and Concise – Use phrases like: “To find out more, click here”, “To Schedule You’re Free Inspection, Call Us Today At 111-222-3333”.
- Tailor Your Campaigns – You need a landing page for EACH online ad. There is NO GETTING AROUND IT!
- It’s Going To Take Money…. A Whole Lot of Spending Money – If you want to be at the top of Google Adwords, You’ll need to click on your own ad…. At least in the beginning.