WW7 – Creating a Successful DIY Pay-Per-Click Campaign

Successful Pay-Per-Click campaigns are usually a lot more complicated than you’d think. This episode gives a few pointers on how to stretch your advertising dollars.

Here are a few things you should know:

1. Pick Your Battles – There are plenty of good keywords and key phrases that will help you generate revenue. “Pest Control” and “Exterminator” aren’t the only search queries people use to find your services.
2. Sales Funnels work wonderfully! – Gain customers one step at a time.
3. Your “Call to Action” Should Be Clear and Concise – Use phrases like: “To find out more, click here”, “To Schedule You’re Free Inspection, Call Us Today At 111-222-3333”.
4. Tailor Your Campaigns – You need a landing page for EACH online ad. There is NO GETTING AROUND IT!
5. It’s Going To Take Money…. A Whole Lot of Spending Money – If you want to be at the top of Google Adwords, You’ll need to click on your own ad…. At least in the beginning.