Finding an online marketing expert to help with your pest control business website can be extremely challenging. In this episode, Steve gives some tips on what to look for when hiring someone to handle your “SEO”.
- Understand what search engines want: Good content created for humans, not algorithms.
- Integrity is HUGE! No fake reviews or fake locations – you might get banned.
- Know that rankings are a competition. Some markets will be harder than others.
- Be sure you’re comfortable with the prospect’s body of work (writing skills, video creation, etc.)
Hope that helps!